Downloads AR

VORAXVisual identityVersion 1.0 · 2026

Brandguidelines.

How VORAX looks, moves and speaks. The complete identity, from the first step to the final detail.

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The idea

Built to move. Designed to stand out. Make every step count.

Contents

Eight chapters, each with the files you need.

01Strategy 03Typography 04Colour 05Imagery 06Visual language 07Voice 08DownloadsLogos · Type · Colour · Imagery · Templates
01

Foundation

Strategy

VORAX is a shoe brand with an athletic attitude and a confident everyday presence. Its identity puts the footwear first, with a forward V, sharp contrast and a clear bilingual voice.

Positioning

Presence in every step.

A sharp V, an electric accent and a confident point of view. Build a recognisable presence across footwear, apparel, packaging and digital experiences.

The promise

كل خطوة لها حضور .

MAKE EVERY
STEP COUNT.

Use the tagline as written. In bilingual materials, pair the Arabic and English lines and give each one room.

Six principles

Everything we say comes back to these.

  1. 01MovementShow momentum in the pose, the crop and the composition.
  2. 02PresenceLet one strong idea lead each application.
  3. 03PrecisionKeep the symbol, colour and type consistent.
  4. 04ContrastCarbon black and porcelain give chartreuse its energy.
  5. 05ConfidenceSay it clearly, with a few purposeful words.
  6. 06ConsistencyOne identity across the product, the package and the screen.

Describe us accurately

  • A shoe brand with an athletic attitude
  • A bold bilingual voice, Arabic and English
  • A system built around movement and contrast
  • One mark across physical and digital touchpoints
  • A different logo for every new collection
  • A rainbow of competing accent colours
  • Unverified performance claims or guarantees
  • Decoration that obscures the product
03

Expression

Typography

Thmanyah Sans for Arabic. Instrument Sans for English. Bold oblique English headlines bring the forward energy of the reference board.

Move horizontally to explore the weightsExtra bold 900

حضور

Presence

RegularMediumBoldExtra bold

Make every step count.

Click the specimen and type your own words.

سU+0633

Type scale

Display
Bold · 96 px · A4 30 pt

Make every step count.

Heading
Bold · 56 px · A4 22 pt

Presence in every step.

Subheading
Bold · 30 px · A4 17 pt

Move with intent.

Body
Regular · 17 px · A4 9.5 pt

A clear product, a confident silhouette, and enough space to let every detail speak.

Caption
Medium · 13 px · A4 7.5 pt

VORAX · BRAND IDENTITY SYSTEM

Font files

Locally hosted WOFF2 files for the Arabic and English families. Instrument Sans is the web companion to the English style shown in the board.

Get the fonts ZIP · 301 KB
04

Expression

Colour

Two colours carry the identity: carbon black and acidic chartreuse — while warm porcelain and concrete grey give them space.

Brand colours · Click to copy

Balance

Carbon — 60%Porcelain — 30%Chartreuse — 10%

Lead with black and porcelain. Use chartreuse as a sharp accent, or as a deliberate full field with carbon text. Grey supports the product.

Make every step count.

Contrast checker

Background
Text
5.5 : 1AA

Colour files

ASE swatches, CSS variables, JSON and an SVG palette. CMYK values in the tool are approximate conversions; approve the final print proof.

Get the colours ZIP · 1 KB
05

Expression

Imagery

Product first. Movement second. Photograph real texture, confident silhouettes and architectural concrete. The library below contains brand visual concepts inspired by the supplied board.

  1. 01Product presenceShow the shoe silhouette, sole profile and material clearly.
  2. 02Real movementNatural strides, grounded feet and believable athletic poses.
  3. 03Architectural lightDirectional daylight, raw concrete and purposeful shadows.
  4. 04Quiet stylingBlack technical apparel, porcelain highlights and one electric accent.

Image library

01 / 07

Product presence · Campaign concept
01 Product presence · Campaign concept
Everyday motion · Editorial concept
02 Everyday motion · Editorial concept
Packaging system · Brand concept
03 Packaging system · Brand concept
The V in thread · Material concept
04 The V in thread · Material concept
Digital storefront · Interface concept
05 Digital storefront · Interface concept
The identity board · Supplied reference
06 The identity board · Supplied reference
Make every step count · Social template
07 Make every step count · Social template
All imageryDownload
libraryZIP · 6.0 MB

Use

  • Confident product close-ups
  • Athletic movement with believable poses
  • Raw concrete and directional light
  • Consistent black, porcelain and chartreuse styling

Avoid

  • Unrelated third-party brand logos
  • Unsupported product-performance claims
  • Heavy filters that change product colours
  • Busy props or graphics that hide the silhouette
06

Expression

Visual
language

A forward V and its sharp diagonal slash. Crop them large, keep their angles intact, and let chartreuse interrupt carbon and porcelain. The edges belong to the symbol.

  1. 01The forward slashDerive the accent from the symbol. Keep its angle and proportions.
  2. 02One electric accentChartreuse directs attention. Give it room to work.
  3. 03Sharp cut edgesUse a clipped corner on images and key brand surfaces.
  4. 04Strong typographyBold English headlines lean forward. Arabic remains clear and grounded.
  5. 05Space to moveKeep negative space around the product, the logo and the message.
  6. 06Purposeful motionA quick reveal, a short stagger, and a clean stop. Respect reduced motion.

MAKE EVERY
STEP COUNT.

The V symbol: oversized, cropped, and unmistakably VORAX.

Motion

Animate the main horizontal lockup only: trace and fill the V, then reveal the bilingual wordmark beside it. The symbol and lettering keep their positions and proportions throughout. Stacked and secondary variants stay still.

cubic-bezier(.16, 1, .3, 1)

07

Applications

Voice

VORAX speaks with energy and clarity. Short lines. Active verbs. Confidence in the product, without unsupported promises. The message has the same forward direction as the mark.

  • Active
  • Confident
  • Clear
  • Focused
  • Bilingual
  • Honest

Start with the action: move, step, go.

Say this — not that

Make every step countA new slogan every weekKeep the core brand line consistent
Move with intentBecome unstoppable overnightEnergy without impossible promises
Explore the collectionThe best shoes in the worldA clear invitation beats a sweeping claim
A bold silhouette. A clear statement.Guaranteed to transform performanceDescribe the design, not an untested outcome
Your next step starts hereBUY NOW!!! LIMITED!!!Direct, calm and confident
Brand, in one line

MAKE EVERY STEP COUNT.

The product leads

A sculpted sole. A confident silhouette. Your everyday statement.

A considered detail

Made for your next step. Keep moving.

Short and active

MOVE WITH INTENT.

08

Resources

Downloads

Brand files prepared for this guide. The logo is reconstructed from the reference board and the templates are editable. Keep the original board as the source reference.