{
  "brand": "VORAX",
  "arabic": "فوراكس",
  "tagline": {
    "en": "Make every step count.",
    "ar": "كل خطوة لها حضور"
  },
  "colors": {
    "carbon-black": "#111315",
    "warm-porcelain": "#F2F0E9",
    "acidic-chartreuse": "#D7FF3F",
    "concrete-grey": "#8A8D87"
  },
  "typography": {
    "english": "Instrument Sans",
    "arabic": "Thmanyah Sans",
    "headline": "bold oblique for English, black upright for Arabic"
  },
  "geometry": {
    "symbol": "two-piece forward V",
    "accent": "chartreuse slash derived from the symbol",
    "cornerCut": "clamp(12px,2vw,28px)",
    "buttonRadius": "2px"
  },
  "motion": {
    "easing": "cubic-bezier(.16,1,.3,1)",
    "reducedMotion": true
  },
  "brandCategory": "Footwear / shoe brand",
  "logo": {
    "primary": "horizontal bilingual lockup",
    "secondary": "stacked, symbol, wordmark, patch, app icon",
    "animation": "primary horizontal lockup only",
    "master": "assets/misc/vectors-clean.json"
  },
  "contrast": {
    "carbon-black": "warm-porcelain",
    "warm-porcelain": "carbon-black",
    "acidic-chartreuse": "carbon-black",
    "concrete-grey": "carbon-black"
  }
}